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Begin Here


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Begin Here


We're The New Black,
nice to meet you.

A team of problem solvers who are passionate about business and design. Founded in 2004, The New Black is an independent communication design firm who develops and guides brands for clients – enabling them to pursue exceptional opportunities and sustained relevance; be it for modest start-ups or multinational organisations. 

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Our Practice


Our Practice


We collaborate as partners with our clients to create their brand’s future; it’s an objective relationship in which we strive for unique solutions through unwavering passion and innovation.

 

We ask a lot of questions.
And obsess about details.
We have fun.
And push each other to be better.
We laugh a lot.

Our relationships are built on mutual trust, respect and transparency. We believe this approach to collaboration is more efficient and constructive – expecting our clients to ask the introspective and often brave questions early, because this is what we do. This allows the work to take lead.

It is this culture and creative differentiation which keeps The New Black… new.

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Our Expertise


Our Expertise


We offer a holistic, multi-disciplinary approach to the creation and implementation of all brand touchpoints. Our services include:

Research

Brand Audits
Product Research
Competitor Analysis
Insight Research

Engagement & Experiential

User Experience Audit, Strategy & Design
Trend Presentations & Consulting
Internal Communications
Employee Insight
Brand Behaviour Studies
Event Production & Management

Strategy

Business Idea Development
Brand Naming & Architecture
Brand Positioning
Product Innovation

Design

Brand Identity & Visual Language Development
Brand Communications & Brand Management
Digital Publishing for Apple, Kindle & Android
Website Design & Development
Brochure & Annual Report Design
Wayfinding & Signage System Design
Information & Environment Design
Product & Packaging Design
Typeface Design & Development

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Our Experience


Our Experience


This is what we've been up to recently...

IDENTITY

IDENTITY

PRINT & BRAND

PRINT & BRAND

DIGITAL

DIGITAL

ENVIRONMENT

ENVIRONMENT

TYPOGRAPHY

TYPOGRAPHY

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