TASHAS ONLINE

TASHAS ONLINE

CLIENT: Tashas
SECTOR: Restaurants
PROJECT: Website Layout, Design and Management
BACKGROUND: Tashas is a collection of over 15 international restaurants, meticulously directed by food lover and entrepreneur Natasha Sideris. These upmarket lifestyle cafes aim to create perfect harmony between environment and food. The New Black's task was to embody their brand statement through the customer's online experience; "Beautiful food. Stunning environments. Engagingly delivered."
COLLABORATORS: WG2K / Tessa Graham
EXPERIENCE: www.tashascafe.com

GROWTHPOINT WORKPLACE STRATEGY

GROWTHPOINT WORKPLACE STRATEGY

GROWTHPOINT WORKPLACE STRATEGY

CLIENT: Growthpoint Properties Limited
SECTOR: Property Development & Real Estate
PROJECT: Animated Explainer Video
BACKGROUND: The New Black was tasked to define and communicate Growthpoint's revolutionary Workplace Strategy. The video needed to simplify a detailed process for potential clients interested in developing property, specifically, commercial office space. The concept is based on their brand promise "Space To Thrive".
COLLABORATORS:  Creon Eftychis / Nic van Rensburg / Tamarin Gerriety

GROWTHPOINT SPECIAL EDITION APP

GROWTHPOINT SPECIAL EDITION APP

CLIENT: Growthpoint Properties Limited
SECTOR: Property Development & Real Estate
PROJECT: Special Edition App Development & Newsletter Design
BACKGROUND: A fully interactive and feature rich special edition app featuring Growthpoint's Annual Results. Developed for both Apple or Android devices.

SERVICE STATION WEBSITE

SERVICE STATION WEBSITE

CLIENT: Carmen Van Der Merwe
SECTOR: Restaurants
PROJECT: Website Layout, Design and Platform Development
BACKGROUND: Established in 1999, the Service Station in Melville is one of the few cafes in Johannesburg that has superseded local trends and fads. It's a restaurant and food store providing freshly prepared foods along with carefully selected products, both local and international. We created a fully responsive site using a user-friendly CMS platform for easy content entry, updating and client control.
EXPERIENCE: www.servicestationcafe.co.za

GROWTHPOINT NEWSLETTER APP SUITE

GROWTHPOINT NEWSLETTER APP SUITE

CLIENT: Growthpoint Properties Limited
SECTOR: Property Development & Real Estate
PROJECT: App Suite Development & Newsletter Design
BACKGROUND: In order to deliver property and business news internally, The New Black developed an app which housed quarterly newsletters users could download onto their Apple or Android devices. The newsletters feature updates on Growthpoint’s office, retail, and industrial sectors as well as its CSI initiatives and internal competitions.

INTERNET SOLUTIONS IDS SYSTEM ILLUSTRATION

INTERNET SOLUTIONS IDS SYSTEM ILLUSTRATION

CLIENT: Internet Solutions
SECTOR: Telecommunications & Technology
PROJECT: Information Illustration
BACKGROUND: A layman’s step-by-step walkthrough of IS’s Intrusion Detection System using a pixel based illustration style.
COLLABORATOR: Tennant McKay

MAKER WEBSITE

MAKER WEBSITE

CLIENT: Lunetta Bartz
SECTOR: Art & Photography
PROJECT: Website Layout, Design and Platform Development
BACKGROUND: Our task was to develop a clean interface in order to showcase the work of Maker, multidisciplinary studio and gallery in Johannesburg. A fully responsive site using a user-friendly CMS platform for easy content entry, updating and client control.
EXPERIENCE: www.makerstudio.co.za

CHANNEL GO – DEAD LIKE ME PROMO ILLUSTRATIONS

CHANNEL GO – DEAD LIKE ME PROMO ILLUSTRATIONS

CLIENT: Channel GO
SECTOR: Broadcast & Media
PROJECT: Digital Illustration
BACKGROUND: Pixel illustration for the television series Dead Like Me, representing three afterlife scenarios: Egyptian, Greek, and Nordic.
COLLABORATOR: Tennant McKay