GROWTHPOINT - EXPO STAND ‘14

GROWTHPOINT - EXPO STAND ‘14

CLIENT: Growthpoint Properties Limited
SECTOR: Property Development & Real Estate
PROJECT: Stand Concept, Design, Production and Management
BACKGROUND: The New Black designed and managed Growthpoint’s 2014 exhibition stand that was displayed at the following expos: The SA Council of Shopping Centres, The Green Building Council of South Africa, and The South African Property Owners Association. The stand needed to be simple, inexpensive, and interactive while creating the illusion that it isn’t a stand. From the outside, the stand looked like a typical industrial-style cargo box but when one stepped inside, the illusion of an infinite space to thrive created an immersive experience. (Footprint: 3m x 6m)

PROPERTY POINT - EXPO STAND '15

PROPERTY POINT - EXPO STAND '15

CLIENT: Property Point
SECTOR: Social Responsibility
PROJECT: Stand Concept, Design, Production and Management
BACKGROUND: Stand design for this CSI initiative of Growthpoint Properties. Property Point provides entrepreneurs (SMMEs) with training and support, to enable them to develop their enterprises into fully independent companies. (Footprint: 3m x 3m)

THE BUREAU

THE BUREAU

CLIENT: The New Black
SECTOR: Design, Communication & Architecture
PROJECT: Product Design and Production
BACKGROUND: Originally designed and hand-crafted as a working prototype for Maker's ReShape exhibition, The Bureau is a writing desk delivering an extendable or compact work environment. The active surface has been designed to create sufficient work space or privacy when needed; whether the tool is traditional pen and paper or laptop. Ergonomically configured at 1260(w) x 700(d) x 850(h) with the work surface at a height of 750mm. Entirely handcrafted from solid American walnut, the desk features three concealed compartments with mint detailing and a cable-friendly pigeonhole.
AVAILABILITY: Hand-made made to order. Price available on request.

GROWTHPOINT – EXPO STAND ’12

GROWTHPOINT – EXPO STAND ’12

CLIENT: Growthpoint Properties Limited
SECTOR: Property & Development
PROJECT: Stand Concept, Design, Production and Management
BACKGROUND: Stand design and management for three 2012 conferences and exhibitions: The SA Council of Shopping Centres, The Green Building Council of South Africa and The South African Property Owners Association. (Footprint: 3m x 6m)

MOUNT GRACE SIGNAGE SYSTEM

MOUNT GRACE SIGNAGE SYSTEM

CLIENT: African Pride Deluxe Hotels
SECTOR: Leisure, Hospitality & Sports
PROJECT: Signage System Concept & Design
BACKGROUND: The project was integral to Mount Grace’s rebranding, positioning the hotel as a fusion of contemporary luxury and classic charm; an elegant countryside hideaway.
COLLABORATOR: Proximity BBDO

GROWTHPOINT – EXPO STAND ’11

GROWTHPOINT – EXPO STAND ’11

CLIENT: Growthpoint Properties Limited
SECTOR: Property & Development
PROJECT: Stand Concept, Design, Production and Management
BACKGROUND: Stand design and management for three 2011 conferences and exhibitions: The SA Council of Shopping Centres, The Green Building Council of South Africa and The South African Property Owners Association. (Footprint: 3m x 6m)

PROPERTY POINT – EXPO STAND '12

PROPERTY POINT – EXPO STAND '12

CLIENT: Property Point
SECTOR: Social Responsibility
PROJECT: Stand Concept, Design, Production and Management
BACKGROUND: Stand design for this CSI initiative of Growthpoint Properties. Property Point provides entrepreneurs (SMMEs) with training and support, to enable them to develop their enterprises into fully independent companies. (Footprint: 3m x 3m)

GROWTHPOINT – EXPO STAND ’10

GROWTHPOINT – EXPO STAND ’10

CLIENT: Growthpoint Properties Limited
SECTOR: Property & Development
PROJECT: Stand Concept, Design, Production, and Management
BACKGROUND: Stand design and management for three 2010 conferences and exhibitions: The SA Council of Shopping Centres, The Green Building Council of South Africa and The South African Property Owners Association. (Footprint: 3m x 6m)

GROWTHPOINT PROPERTIES PRESENCE SIGNAGE

GROWTHPOINT PROPERTIES PRESENCE SIGNAGE

CLIENT: Growthpoint Properties Limited
SECTOR: Property & Development
PROJECT: Signage Concepts, Design and Production
BACKGROUND: A brand awareness and presence campaign to identify Growthpoint’s signature properties throughout South Africa.

LANSERIA INTERNATIONAL AIRPORT SIGNAGE SYSTEM

LANSERIA INTERNATIONAL AIRPORT SIGNAGE SYSTEM

CLIENT: Lanseria International Airport
SECTOR: Transport
PROJECT: Signage System & Language Development, Design and Production
BACKGROUND: In 2004, South Africa’s largest private international airport underwent a major terminal building upgrade. The project was to create an effective signage solution in-line with it’s contemporary architecture and existing brand guidelines.

GROWTHPOINT – EXPO STAND ’08

GROWTHPOINT – EXPO STAND ’08

CLIENT: Growthpoint Properties Limited
SECTOR: Property & Development
PROJECT: Stand Concept, Design, Production and Management
BACKGROUND: Stand design and management for three 2008 conferences and exhibitions: The SA Council of Shopping Centres, The Green Building Council of South Africa and The South African Property Owners Association. (Footprint: 3m x 6m)