THE PEECH BOUTIQUE HOTEL
CLIENT: James Peech
SECTOR: Leisure, Hospitality & Sports
PROJECT: Brand Identity Development & Strategy
BACKGROUND: The Peech, a boutique hotel located in the chic suburb of Melrose, opened its doors in November 2004. The property was initially a private residence built in the 1950s, and had only changed owners once. While the hotel underwent an extensive transformation to accommodate modern travellers, the personality of the property still remains.