In that order, mostly.
To us they are symbiotic. The one cannot successfully work without the other.
Thinking refers to logic and reason. It bridges the gap between information and instinct. The creation of a relevant strategy comes from combining research and insight to form a competitive analysis and brand positioning.
Design at its most powerful is an investigative process; it’s a verb not a noun. It’s a means of using creative exploration and intuition to solve problems, and discover new opportunities.