ANGAMA WORDMARK

ANGAMA WORDMARK

CLIENT: Angama
SECTOR: Leisure, Hospitality & Sports
PROJECT: Identity Development
BACKGROUND: Angama Mara is a new owner-run luxury game lodge located in Kenya, high above Africa’s Great Rift Valley overlooking the Maasai Mara; Angama is the Swahili word for “suspended in mid-air”. Using multiple points of inspiration to meticulously develop Angama's wordmark; The New Black referenced the famous Maasai warrior stance, graceful giraffe in the Mara landscape, typographic style of early 20th century cartography and the classic typography of Fritz Helmute Ehmcke.

ALCOHOL FREE HOTEL CALLIGRAMS

ALCOHOL FREE HOTEL CALLIGRAMS

CLIENT: Southern Sun – Middle East
SECTOR: Leisure, Hospitality & Sports
PROJECT: Calligraphic Identity Development
BACKGROUND: To develop a recognisable symbol identifying alcohol free or ‘dry’ hotels in the Middle East. The arabic calligraphy reads “FREE FROM ALCOHOL” in three symbolic forms; the Crescent Moon, Star of Venus and the empty circle/glass.
COLLABORATOR: CK Brand Intelligence

CELL C PANT TYPEFACE FAMILY

CELL C PANT TYPEFACE FAMILY

TYPEFACE: PANT Long & Short
CLIENT: Cell C
SECTOR: Telecommunications & Technology
PROJECT: Custom Typeface Design & Development
BACKGROUND: An informal and playful display face designed for a variety of through-the-line media communication to Cell C’s youth market.
COLLABORATOR: Net#work BBDO

OPEN PROJECTS WORDMARK

OPEN PROJECTS WORDMARK

CLIENT: Open Projects
SECTOR: Design, Communication & Architecture
PROJECT: Identity Concept & Design
BACKGROUND: Open is a creative collaborative and think tank. It offers clients an array of disciplines in an effort to create unique branding concepts and sought after products as well as seasonal city guides known as Open The City.

BINNELANDSESAKE TYPEFACE

BINNELANDSESAKE TYPEFACE

TYPEFACE: Binnelandsesake ID, LIGHT ID, SERIF, LIGHT SERIF & LIGHT SERIF ITALIC
PROJECT: Custom Typeface Design
BACKGROUND: Independent Newspapers’ Annual business dinner (celebrating freedom of speech), required a hands-on and unique face for their event collateral which was held at the venue where The Treason Trial took place. The style was based on old government dockets and identification documents from the '50s.
COLLABORATOR: Net#work BBDO

YEOVILLE TYPEFACE

YEOVILLE TYPEFACE

TYPEFACE: Yeoville Regular
PROJECT: Custom Typeface Design
BACKGROUND: Inspired by the hand-crafted vernacular typography found throughout Yeoville’s famous, yet often chaotic pan-African Market. The vibrant and colourful area was once advertised as a ‘sanitarium for the rich’ in the late 19th Century and primarily attracted migrants from abroad. Today it is still a community of  mostly economic migrants from all over the country and the rest of Africa.

THE BABY BUSINESS SERIES WORDMARK

THE BABY BUSINESS SERIES WORDMARK

CLIENT: SABC
SECTOR: Broadcast & Media
PROJECT: Identity Concept & Design
BACKGROUND: A critical, documentary style series exposing the reality facing the baby and maternity industry in South Africa.
COLLABORATOR: Tennant McKay

SQUIB TYPEFACE

SQUIB TYPEFACE

TYPEFACE: Squib Regular
PROJECT: Custom Typeface Design & Development
BACKGROUND: Originally designed for a fast food restaurant, Squib is all about hand-made goods and street based vernacular communication.

QUICK BROWN FOX TYPEFACE

QUICK BROWN FOX TYPEFACE

TYPEFACE: QBF Regular
PROJECT: Custom Typeface Design
BACKGROUND: Inspired by weather-worn park and recreation signage where once delicate lettering has been corroded by the very environment it’s been designed to protect.