ALCOHOL FREE HOTEL CALLIGRAMS

CLIENT: Southern Sun – Middle East
SECTOR: Leisure, Hospitality & Sports
PROJECT: Calligraphic Identity Development
BACKGROUND: To develop a recognisable symbol identifying alcohol free or ‘dry’ hotels in the Middle East. The arabic calligraphy reads “FREE FROM ALCOHOL” in three symbolic forms; the Crescent Moon, Star of Venus and the empty circle/glass.
COLLABORATOR: CK Brand Intelligence