GROWTHPOINT WORKPLACE STRATEGY
CLIENT: Growthpoint Properties Limited
SECTOR: Property Development & Real Estate
PROJECT: Animated Explainer Video
BACKGROUND: The New Black was tasked to define and communicate Growthpoint's revolutionary Workplace Strategy. The video needed to simplify a detailed process for potential clients interested in developing property, specifically, commercial office space. The concept is based on their brand promise "Space To Thrive".
COLLABORATORS: Creon Eftychis / Nic van Rensburg / Tamarin Gerriety