CLIENT: Growthpoint Properties Limited
SECTOR: Property Development & Real Estate
PROJECT: Stand Concept, Design, Production and Management
BACKGROUND: The New Black designed and managed Growthpoint’s 2014 exhibition stand that was displayed at the following expos: The SA Council of Shopping Centres, The Green Building Council of South Africa, and The South African Property Owners Association. The stand needed to be simple, inexpensive, and interactive while creating the illusion that it isn’t a stand. From the outside, the stand looked like a typical industrial-style cargo box but when one stepped inside, the illusion of an infinite space to thrive created an immersive experience. (Footprint: 3m x 6m)