CARATCO DIAMOND, GEM & JEWELLERY GROUP

CARATCO DIAMOND, GEM & JEWELLERY GROUP

CLIENT: Caratco
SECTOR: Luxury & Fashion
PROJECT: Identity Development & Positioning
BACKGROUND: From mining through to a suburb finished product, The Caratco Group provides exceptional diamonds, jewellery and coloured stones through local and international wholesale and retail channels. Wholesale merchants includes jewellery companies Panda Diamonds, Sphere as well as Intercolour; whilst being the sole distributors of South African Ideal Cut, Dora, Sitara and the Cullinan Star Cut. The group also proudly supplies Forevermark exclusively in South Africa. To add to this, Caratco’s retail portfolio also has an international reach, supplying retail outlets such as Tresor, Kenwyn House, Jouel and Creolor throughout the beautiful East Indies islands.

THE TEDDY BEAR CLINIC FOR ABUSED CHILDREN

THE TEDDY BEAR CLINIC FOR ABUSED CHILDREN

CLIENT: The Teddy Bear Clinic for Abused Children
SECTOR: Social Responsibility
PROJECT: Rebranding & Identity Development
BACKGROUND: The Teddy Bear Clinic for Abused Children is a non-profit organisation dedicated to ensuring abused children are protected and rehabilitated. They provide therapy, counseling, assistance, love, comfort, safety and ongoing support to children who have been abused.

SAB PROSPECTON BREWERY

SAB PROSPECTON BREWERY

CLIENT: The South African Breweries
SECTOR: Fast Moving Consumer Goods & Retail
PROJECT: Rebranding & Identity Development
BACKGROUND: The SAB Prospecton Brewery is Kwazulu Natal’s largest and most successful brewery; its focus is on the craft of brewing.

WIMPY RESTAURANTS

WIMPY RESTAURANTS

CLIENT: Famous Brands
SECTOR: Quick Service Restaurants & Franchising
PROJECT: Rebranding & Identity Development
BACKGROUND: An exercise in evolving this South African favourite to a more confident, contemporary and clean platform. The evolution wasn’t implemented.
COLLABORATOR: Morris Jones

SAB ALRODE BREWERY

SAB ALRODE BREWERY

CLIENT: The South African Breweries
SECTOR: Fast Moving Consumer Goods & Retail
PROJECT: Rebranding & Identity Development
BACKGROUND: The SAB Alrode Brewery is Johannesburg’s largest and most productive brewery; its focus is on the people and culture behind the beer.
COLLABORATOR: Andre De Waal

THE TART LUXURY CATERING

THE TART LUXURY CATERING

CLIENT: The Tart
SECTOR: Luxury & Fashion
PROJECT: Identity Concept & Design
BACKGROUND: The Tart specialise in handcrafted savoury tarts, sweet tarts, cakes and bespoke events in Johannesburg.

BANG, THE GALLERY

BANG, THE GALLERY

CLIENT: Bang, The Gallery
SECTOR: Art & Photography
PROJECT: Identity Development
BACKGROUND: A boutique art gallery catering for young art buyers and investors within Cape Town’s CBD.

CULLINAN STAR CUT JEWELLERY

CULLINAN STAR CUT JEWELLERY

CLIENT: Panda Diamond Group
SECTOR: Luxury & Fashion
PROJECT: Identity Concept & Design
BACKGROUND: The Cullinan Star Cut is a registered trademark; with its eight additional facets, shaped in a star form at the base of the stone, the clarity each mirrored surface maximises the light absorption resulting in a diamond of exceptional fire and brilliance. Cut and clarity are crucial to the flame of the star, which is why the Cullinan Star Cut is so unique.

FEGO COIL MACHINERY

FEGO COIL MACHINERY

CLIENT: Fego Coil Machinery
SECTOR: Manufacturing & Industrial
PROJECT: Identity Concept & Design
BACKGROUND: The ‘Fego’ is an Italian built, leading-edge industrial machine which produces wire coils for electrical transformers.

AFRIZAN PERSONNEL

AFRIZAN PERSONNEL

CLIENT: Afrizan Personnel
SECTOR: Business & Professional Services
PROJECT: Identity Concept & Design
BACKGROUND: Afrizan Personnel offers recruitment solutions geared for the South African market with a key focus on B-BBEE.

THE BABY BUSINESS MINI-SERIES

THE BABY BUSINESS MINI-SERIES

CLIENT: SABC
SECTOR: Broadcast & Media
PROJECT: Identity Concept & Design
BACKGROUND: A critical, documentary style mini-series exposing the reality facing the baby and maternity industry in South Africa.
COLLABORATOR: Tennant McKay 

FIONA AYERST UNDERWATER PHOTOGRAPHY

FIONA AYERST UNDERWATER PHOTOGRAPHY

CLIENT: Fiona Ayerst
SECTOR: Art & Photography
PROJECT: Identity Concept & Design
BACKGROUND: Fiona Ayerst Photography is a multi-award winning photography agency offering private and commercial clients a unique photographic perspective.

INFONE TELECOMMUNICATIONS

INFONE TELECOMMUNICATIONS

CLIENT: Infone Telecommunications
SECTOR: Telecommunications & Technology
PROJECT: Identity Concept & Design
BACKGROUND: A telecommunications company offering consumers free public information and SMS functionality through branded terminals.

WORLD HERITAGE COMMITTEE

WORLD HERITAGE COMMITTEE

CLIENT: UNESCO
SECTOR: Culture & Heritage
PROJECT: Identity Concept & Design
BACKGROUND: Branding for the South African 2005 meeting of the World Heritage Committee.

BLUEWHITE JEWELLERY

BLUEWHITE JEWELLERY

CLIENT: Panda Diamonds
SECTOR: Luxury & Fashion
PROJECT: Identity Concept & Design
BACKGROUND: Situated in Cape Town’s V&A Waterfront, Bluewhite is a jewelry store that offers a selection of nine to 24-carat gold jewellery and stocks elephant-hair bracelets, rings, earrings, chains and meticulously hand-crafted pendants. As the name suggests, Bluewhite has a particular focus on diamonds and tanzanite.

GROBIG NUTRITIONAL ENDORSEMENT

GROBIG NUTRITIONAL ENDORSEMENT

CLIENT: GroBig Nutrition
SECTOR: Pharmaceutical & Health
PROJECT: Identity Concept & Design
BACKGROUND: A nutritional endorsement label for the FMCG market.

THE GALLERY AT LA CITADELLE

THE GALLERY AT LA CITADELLE

CLIENT: Panda Diamonds
SECTOR: Luxury & Fashion
PROJECT: Identity Concept & Design
BACKGROUND: An art, jewellery and curio store within La Citadelle National Monument in the Seychelles.

INTREPID VENTURE CAPITAL

INTREPID VENTURE CAPITAL

CLIENT: IntrepidVC
SECTOR: Financial Services
PROJECT: Identity Concept & Design 
BACKGROUND: IntrepidVC is a young venture capital firm backing extraordinary South African entrepreneurs who set out to change the world. They invest capital, business expertise and other resources into high-potential companies.
COLLABORATOR: Renato Sabbioni

FORTUNE COOKIE TAKE AWAY RESTAURANT

FORTUNE COOKIE TAKE AWAY RESTAURANT

CLIENT: Fortune Cookie
SECTOR: Food & Beverages
PROJECT: Identity Concept & Design
BACKGROUND: Contemporary Asian take away restaurant.

THE 3106 DIAMOND GROUP

THE 3106 DIAMOND GROUP

CLIENT: The 3106 Diamond Group
SECTOR: Luxury & Fashion
PROJECT: Identity Concept & Design
BACKGROUND: South Africa’s largest diamond wholesaler, with luxury stores throughout South Africa and the Seychelles. Their diamonds are polished on premises at the famous Cullinan Diamond Mine, source of many of the largest and most renowned diamonds in the world.