CLIENT: AEG-Electrolux
SECTOR: Fast Moving Consumer Goods & Retail
PROJECT: In-store POS Information Branding
BACKGROUND: Electrolux wanted to strategically develop the AEG brand throughout their brand touchpoints, expressed by the new slogan: Perfect in form and function. This POS project needed to represent this too, through sleek and sophisticated information tabs; complementing the design of the relevant appliance whilst offering key product information to the consumer.