SUMMERFIELD VITAMIN & MINERAL SUPPLEMENTS
SECTOR: Fast Moving Consumer Goods & Retail
PROJECT: Packaging Architecture and Design
BACKGROUND: Summerfield is an established and trusted Zimbabwean brand, now tackling the South African market with an extensive range of over 42 vitamin and mineral products. The challenge was to develop a visually consistent and strong FMCG product architecture, a system which can flex with constant growth, adapting as additional products are developed and added.