ANGAMA MARA SAFARI LODGE

ANGAMA MARA SAFARI LODGE

CLIENT: Angama
SECTOR: Leisure, Hospitality & Sports
PROJECT: Identity Concept & Design
BACKGROUND: Angama Mara is a new owner-run luxury game lodge located in Kenya, high above Africa’s Great Rift Valley overlooking the Maasai Mara. The lodge consists of two intimate camps of 15 tented suites each, a private airfield, and access to the Mara below. The name Angama is the Swahili word for “suspended in mid-air”, which is an apt description for this dream destination. The identity is sophistically reminiscent of the African motifs the Mara exhibits, and exudes the brand’s essence: authenticity.
PHOTOGRAPHY: Stevie Mann, James Walsh

GROWTHPOINT PROPERTIES

GROWTHPOINT PROPERTIES

CLIENT: Growthpoint Properties Limited
SECTOR: Property Development & Real Estate
PROJECT: Rebranding, Identity Development & Positioning
BACKGROUND: Growthpoint is a property investment holding company and are the largest listed South African property company on the JSE by market capitalisation and assets. The brand required a distinctive, memorable, and clear icon to accompany the existing wordmark. The iconic ‘G’ is represented as a lens through which everything should be viewed in order to deliver value, commit to looking ahead to foresee obstacles, and smooth the way for customers to grow.  

PAN & LYRA BAKERY

PAN & LYRA BAKERY

CLIENT: OSR Holdings
SECTOR: Fast Moving Consumer Goods & Retail
PROJECT: Identity Concept & Design
BACKGROUND: Pan & Lyra is a retail and wholesale bakery situated in the heart of Ghana. It was named after two characters from the children’s fictional trilogy ‘His Dark Materials’ by Philip Pullman. The look and feel of the brand is inspired by this story. The Pan & Lyra identity encapsulates the brand’s playful quality and holds true to the essence of the brand; ‘intriguing’. The strong stance of the two characters mirrors the formidable values of the company as well as the importance of relationships.

YUMBU LEGAL PROTECTION

YUMBU LEGAL PROTECTION

CLIENT: Trustco Group Holdings
SECTOR: Business & Professional Services
PROJECT: Brand Identity Development & Strategy
BACKGROUND: Trustco Group Holdings launched a new legal insurance brand called Yambu, which offers the everyday South African affordable legal insurance. The emphasis on the ‘U’ in Yambu represents the company’s loyalty to ‘YOU’.

AGATHA CODE ARCHITECTS

AGATHA CODE ARCHITECTS

CLIENT: Agatha Code Architects
SECTOR: Telecommunications & Technology
PROJECT: Identity Concept & Design
BACKGROUND: Agatha is a specialised software development company, creating and customising software for niche clients. The New Black was tasked with reinventing the visual brand from the logo and the visual identity system through to the brand descriptor.
WEBSITE COLLABORATOR: Publica

THE WATERBERG OBSERVATORY

THE WATERBERG OBSERVATORY

CLIENT: Rory Sweet
SECTOR: Leisure, Hospitality & Sports
PROJECT: Identity Concept & Design
BACKGROUND: The Waterberg Observatory is a key feature of Leobo Private Reserve, and is situated within the main house. The identity takes its cue from the reserve's name Leobo, this is Northern Sotho for 'chameleon'. The fully automated copper dome houses two different types of telescopes - a 20 inch corrected Dahl Kirkham for looking at stars, Planets and Nebulae and an 8 inch Hydrogen Alpha scope for looking directly at the sun. Not only is the observatory used for guests’ enjoyment of the stars, it is capable of producing world class images, which makes it a prime tool for astronomical research.
WEBSITE COLLABORATOR: Publica

TELVIVA TELECOMMUNICATIONS

TELVIVA TELECOMMUNICATIONS

CLIENT: Connection Telecom
SECTOR: Telecommunications & Technology
PROJECT: Identity Concept & Design
BACKGROUND: Connection Telecom is a leading B2B telecommunication firms in South Africa, with Telviva being its flagship service which includes IP technology, SIP, hosted telephony, network architecture, Asterisk and cloud based applications.

THE PEECH BOUTIQUE HOTEL

THE PEECH BOUTIQUE HOTEL

CLIENT: James Peech
SECTOR: Leisure, Hospitality & Sports
PROJECT: Brand Identity Development & Strategy
BACKGROUND: The Peech, a boutique hotel located in the chic suburb of Melrose, opened its doors in November 2004. The property was initially a private residence built in the 1950s, and had only changed owners once. While the hotel underwent an extensive transformation to accommodate modern travellers, the personality of the property still remains.

S&F INVESTMENTS

S&F INVESTMENTS

CLIENT: Rory Sweet
SECTOR: Property Development & Real Estate
PROJECT: Brand Identity Development & Strategy
BACKGROUND: S&F is a company started by British entrepreneur, Rory Sweet. S&F redevelops apartments and spaces in central London, designing and curating the interiors to produce striking and polished ‘ready-to-live in’ lifestyle spaces.

LEOBO PRIVATE RESERVE

LEOBO PRIVATE RESERVE

CLIENT: Rory Sweet
SECTOR: Leisure, Hospitality & Sports
PROJECT: Brand Identity Development & Strategy
BACKGROUND: The New Black had the opportunity to work with Rory Sweet, a British entrepreneur with an eccentric take on adventure, steering clear of the safari-cliche. Leobo is situated in the Waterberg region of South Africa, a 12,000-acre reserve overlooking the Palala Valley and features two unique lodges. The Leobo Private Reserve forges a harmonious union with it’s natural surroundings; aptly named in Northern Sotho after nature’s most adaptive and enchanting creature, the chameleon. The principle lodge, The Observatory, was developed by the acclaimed architecture studio Silvio Rech Lesley Carstens Architecture & Interiors, and the photography by Dook.
WEBSITE COLLABORATOR: Publica

THE LITTLE WINE & SPIRIT CORPORATION

THE LITTLE WINE & SPIRIT CORPORATION

CLIENT: The Little Wine & Spirit Corporation
SECTOR: Fast Moving Consumer Goods & Retail
PROJECT: Brand Identity Development & Strategy
BACKGROUND: Founded by two masters of the trade who are steeped in liquor industry expertise and have an exceptional passion for the swirl of the glass. With offerings from unique wine and spirits, to tasting and events, the identity needed to have a sense of merrymaking, hands-on craft and boutique merchandise.

CQUENTIAL WAREHOUSE MANAGEMENT SYSTEMS

CQUENTIAL WAREHOUSE MANAGEMENT SYSTEMS

CLIENT: Cquential Warehouse Management Systems
SECTOR: Telecommunications & Technology
PROJECT: Brand Identity Evolution
BACKGROUND: Cquential are specialists in Warehouse Management, Inventory/Stock Management, Inventory Software and Supply Chain Management. The company needed to streamline their brand to mirror their innovative products and specialist services.

THE PARKHURST VILLAGE

THE PARKHURST VILLAGE

CLIENT: The Parkhurst Residents & Business Owners Association
SECTOR: Community & Public Spaces
PROJECT: Brand Identity Evolution
BACKGROUND: A pro bono community branding project for this non-profit community association. Founded in 1904, Parkhurst is a fashionable Johannesburg suburb with an old style village charm.

MAKER STUDIO

MAKER STUDIO

CLIENT: Lunetta Bartz
SECTOR: Art & Photography
PROJECT: Identity Concept & Development
BACKGROUND: MAKER is a multidisciplinary studio and gallery in Johannesburg with a focus on objects which have remarkable aesthetics. Founder and curator Lunetta Bartz is also a specialist framer with considerable experience in contemporary art. The New Black were asked to develop her brand from cardinal strategy, name development though to implementation of the identity.

ROLUX LAWNMOWERS

ROLUX LAWNMOWERS

CLIENT: Rolux South Africa
SECTOR: Manufacturing & Industrial
PROJECT: Identity Evolution & Development
BACKGROUND: Trusted manufacturers of domestic, semi-commercial and commercial lawnmowers since 1956. We were tasked to evolve this iconic South African brand whilst retaining obvious equity and heritage.

EWIA JEWELLERY

EWIA JEWELLERY

CLIENT: Gold of Africa Museum & Panda Diamonds
SECTOR: Luxury & Fashion
PROJECT: Identity Concept & Development
BACKGROUND: Ewia means ‘sun’ in Akan, a West African language. It is also the name of this unique jewellery range, that harnesses the characteristics of both the sun and precious African gold. The jewellery was developed and handcrafted by the Goldsmith at Aurum Design. Manufactured specially for the Gold of Africa Museum shop, it captures the spirit and unique look of the indigenous West African Jewellery that is part of the Museum Collection. The gold chosen for the collection is 18ct Gold, representing the fineness of 750 parts of pure Gold.

OPEN PROJECTS

OPEN PROJECTS

CLIENT: Open Projects
SECTOR: Design, Communication & Architecture
PROJECT: Identity Concept & Design
BACKGROUND: Open is a creative collaborative and think tank. It offers clients an array of disciplines in an effort to create unique branding concepts and sought after products as well as seasonal city guides known as Open The City.

SAB ROSSLYN BREWERY

SAB ROSSLYN BREWERY

CLIENT: The South African Breweries
SECTOR: Fast Moving Consumer Goods & Retail
PROJECT: Rebranding & Identity Development
BACKGROUND: The SAB Rosslyn Brewery is Gauteng’s largest brewery with their focus on striving to be the best brewery not only in South Africa, but the world.

SYNAPSE PHARMACEUTICAL LOGISTICS

SYNAPSE PHARMACEUTICAL LOGISTICS

CLIENT: Synapse Pharmaceutical Logistics
SECTOR: Pharmaceutical & Health
PROJECT: Identity Concept & Design
BACKGROUND: Synapse is a pharmaceutical distribution company, providing products to the retail and wholesale trade. Biologically, the synapse is the facilitator of an electrical or chemical communication between two nerve cells in the brain, providing an integral link for the well being of the brain and by default, all of humanity. Similarly, this company performs this same function with pharmaceuticals, providing what is required, when needed.

YOUNG AFRICA LIVE PORTAL

YOUNG AFRICA LIVE PORTAL

CLIENT: Praekelt Foundation
SECTOR: Social Responsibility
PROJECT: Identity Development
BACKGROUND: Create an intelligible identity for Young Africa Live, a mobile portal platform designed to be a space where young people can talk and learn about critical issues that affects their sex lives. The portal hosts both permanent and dynamic content featuring essential facts around HIV and AIDS; with live chat and guest bloggers, as well as helpline numbers and contact details for referral organisations who can support YAL-users in times of need.